Unlock the secrets to scaling a veterinary emergency care network from 40 to 87 locations even amidst economic turbulence. Our guest, Jennifer Hanlon, Senior Director of Real Estate and Development at the Veterinary Emergency Group (VEG), shares her expert insights into the company’s strategic growth. Learn how VEG navigates rising interest rates and construction costs by leveraging a unique de novo growth strategy, focusing on leaseholds and strategic real estate flexibility to optimize visibility and accessibility for pet owners.
Discover the vital role of strategic site selection in VEG’s expansion. Jennifer discusses how her team uses Buxton Consumer Analytics Data Insights and traditional on-the-ground research to pinpoint ideal locations, ensuring that customers can easily find and access VEG hospitals. We unpack the importance of real estate choices in enhancing the overall customer experience, balancing square footage, visibility, and accessibility to make every visit as seamless and positive as possible.
Stay ahead of the curve with insights into emerging trends in veterinary services and how VEG is adapting. With a significant increase in non-wellness clinical visits and rising pet ownership among younger adults, VEG is poised for continued growth despite industry challenges. From innovative training programs like the VEG NERD initiative to maintaining a robust company culture, Jennifer provides a detailed look at how VEG attracts and retains top talent, ensuring they continue to provide exceptional care for pets everywhere. Don’t miss Jennifer’s personal journey within VEG, highlighting the importance of strategic site selection, market research, and the evolution of roles in driving the company’s success.
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